Digital Commerce
Digital commerce platform market revenue grew steadily in 2024, and digital commerce platforms are enhancing their offerings in the areas of AI and agentic commerce. This Magic Quadrant assesses 19 digital commerce vendors to help application leaders make informed choices.
Market Definition
Gartner defines digital commerce as the technology that enables customers to purchase goods and services through an interactive and self-service or assisted experience. The platform provides necessary information for customers to make their buying decisions and uses rules and data to present fully priced orders for payment. The commerce product must support interoperability with customer data, product content (e.g., price, availability) and order functionality and data via APIs. Digital commerce is commonly delivered as single or multitenant SaaS, or as single-tenant hosted or managed hosted (PaaS) applications. It could be offered for on-premises implementations in some circumstances.
Digital commerce enables customers to purchase goods and services through an interactive and self-service or assisted experience, providing the necessary information for customers to make buying decisions.
Report 2025
Here is a summary of the vendors featured in the Gartner magic quadrant 2025 report.
For the full analysis and detailed insights, you can read the report
here
and view the magic quadrant graphic
here.
| Market Status | Market Vendor |
|---|---|
Leader |
Shopify |
Leader |
Salesforce |
Leader |
commercetools |
Leader |
SAP |
Leader |
Adobe |
Visionary |
Spryker |
Visionary |
Shopware |
Niche Player |
Infosys Equinox |
Niche Player |
Intershop |
Niche Player |
HCLSoftware |
Niche Player |
Oro |
Niche Player |
Optimizely |
Niche Player |
Elastic Path |
Niche Player |
Virto Commerce |
Niche Player |
Sana Commerce |
Challenger |
VTEX |
Challenger |
BigCommerce |
Challenger |
Kibo |
Challenger |
SCAYLE |
Report 2024
Here is a summary of the vendors featured in the Gartner magic quadrant 2024 report.
For the full analysis and detailed insights, you can read the report
here
and view the magic quadrant graphic
here.
| Market Status | Market Vendor |
|---|---|
Leader |
Salesforce |
Leader |
Shopify |
Leader |
commercetools |
Leader |
SAP |
Leader |
Adobe |
Leader |
Spryker |
Visionary |
HCLSoftware |
Visionary |
Oro |
Niche Player |
Infosys Equinox |
Niche Player |
Optimizely |
Niche Player |
SCAYLE |
Niche Player |
Elastic Path |
Niche Player |
Liferay |
Niche Player |
Shopware |
Niche Player |
Sana Commerce |
Niche Player |
Virto Commerce |
Challenger |
VTEX |
Challenger |
BigCommerce |
Challenger |
Kibo |