Adobe

Market 2025

Below is a summary of the product and service markets, as defined by Gartner, in which this vendor was evaluated and positioned in 2025.

Market Status	Market Vendor
Leader	B2B Marketing Automation Platforms
Challenger	Collaborative Work Management
Leader	Content Marketing Platforms
Visionary	Customer Data Platforms
Challenger	Digital Asset Management Platforms
Leader	Digital Commerce
Leader	Digital Experience Platforms
Challenger	Marketing Work Management Platforms
Leader	Multichannel Marketing Hubs
Leader	Personalization Engines

Market 2024

Below is a summary of the product and service markets, as defined by Gartner, in which this vendor was evaluated and positioned in 2024.

Market Status	Market Vendor
Leader	B2B Marketing Automation Platforms
Challenger	Collaborative Work Management
Challenger	Content Marketing Platforms
Leader	Digital Commerce
Leader	Digital Experience Platforms
Challenger	Marketing Work Management Platforms
Leader	Multichannel Marketing Hubs