Digital Experience Platforms

Digital experience platforms help to manage how customers and business partners interact with digital marketing and authenticated experiences. This research will help customer experience leaders to identify vendors that meet their organizational needs across web, mobile and other digital channels.

Market Definition

A digital experience platform (DXP) is a cohesive set of integrated technologies designed for the composition, management, delivery and optimization of personalized digital experiences across multiple channels in the customer journey.

A DXP orchestrates multiple applications to allow the creation, management and presentation of seamless digital experiences. It forms part of a digital business ecosystem via API-based integrations with adjacent technologies. DXPs serve B2C and B2B use cases.

Report 2025

Here is a summary of the vendors featured in the Gartner magic quadrant 2025 report.
For the full analysis and detailed insights, you can read the report here and view the magic quadrant graphic here.

Market Status Market Vendor
Leader Optimizely
Leader Adobe
Leader Acquia
Visionary Sitecore
Visionary Contentstack
Visionary Magnolia
Visionary Uniform
Niche Player Liferay
Niche Player Progress
Niche Player Kentico
Niche Player CoreMedia
Niche Player Contentful
Niche Player Builder.io
Niche Player Squiz
Niche Player Pimcore
Challenger OpenText
Challenger HCLSoftware

Report 2024

Here is a summary of the vendors featured in the Gartner magic quadrant 2024 report.
For the full analysis and detailed insights, you can read the report here and view the magic quadrant graphic here.

Market Status Market Vendor
Leader Adobe
Leader Optimizely
Leader Acquia
Visionary Sitecore
Visionary Bloomreach
Visionary Magnolia
Niche Player Liferay
Niche Player Crownpeak
Niche Player CoreMedia
Niche Player Progress
Niche Player Kentico
Niche Player Squiz
Challenger HCLSoftware
Challenger OpenText