Digital Experience Platforms

Digital experience platforms help to manage how customers and business partners interact with digital marketing and authenticated experiences. This research will help customer experience leaders to identify vendors that meet their organizational needs across web, mobile and other digital channels.

Market Definition

A digital experience platform (DXP) is a cohesive set of integrated technologies designed for the composition, management, delivery and optimization of personalized digital experiences across multiple channels in the customer journey.

A DXP orchestrates multiple applications to allow the creation, management and presentation of seamless digital experiences. It forms part of a digital business ecosystem via API-based integrations with adjacent technologies. DXPs serve B2C and B2B use cases.

Report 2025

Here is a summary of the vendors featured in the Gartner magic quadrant 2025 report.
For the full analysis and detailed insights, you can read the report here and view the magic quadrant graphic here.

Market Status	Market Vendor
Leader	Optimizely
Leader	Adobe
Leader	Acquia
Visionary	Sitecore
Visionary	Contentstack
Visionary	Magnolia
Visionary	Uniform
Niche Player	Liferay
Niche Player	Progress
Niche Player	Kentico
Niche Player	CoreMedia
Niche Player	Contentful
Niche Player	Builder.io
Niche Player	Squiz
Niche Player	Pimcore
Challenger	OpenText
Challenger	HCLSoftware

Report 2024

Here is a summary of the vendors featured in the Gartner magic quadrant 2024 report.
For the full analysis and detailed insights, you can read the report here and view the magic quadrant graphic here.

Market Status	Market Vendor
Leader	Adobe
Leader	Optimizely
Leader	Acquia
Visionary	Sitecore
Visionary	Bloomreach
Visionary	Magnolia
Niche Player	Liferay
Niche Player	Crownpeak
Niche Player	CoreMedia
Niche Player	Progress
Niche Player	Kentico
Niche Player	Squiz
Challenger	HCLSoftware
Challenger	OpenText