Content Marketing Platforms

Content marketing platforms support the end-to-end content production process by planning, creating, managing and measuring content to drive marketing objectives such as engagement, acquisition and efficiency. CMOs can identify vendors capable ofscaling their content needs with GenAI.

Market Definition

Gartner defines content marketing platforms (CMPs) as software solutions that support the end-to-end content production process. These solutions facilitate creating and curating text, video, images, graphics, audio, e-books, white papers and interactive content assets that are distributed through paid and owned channels. These assets are used to tell connected stories that help brands engage with and nurture multiple audiences with content that drives awareness, demand, purchases and loyalty.

CMPs enable the fundamentals of content marketing — specifically, content strategy, editorial planning, creative workflow, distribution and performance measurement — to drive a coordinated approach and standardized production process at scale.

CMPs collect and analyze data to inform content creation and reuse, streamline operations and iterate on content to improve marketing effectiveness. These platforms can also generate branded iterations of content for different audiences using artificial intelligence and human creators. They enable internal teams, external contributors and agencies involved in content creation to coordinate efforts across projects and campaigns.

As a result, CMPs help connect content marketing efforts to business objectives across channels, ensuring organizational alignment and broad scope for managing content. CMPs also drive iterative content improvements, including capabilities to evaluate and test operating models and governance to drive collaboration across siloed teams. This supports faster time to market at scale.

Many CMP vendors complement their software with optional services, such as content strategy development, editorial services, creative marketplaces, and training to driveadoption and utilization.

Report 2025

Here is a summary of the vendors featured in the Gartner magic quadrant 2025 report.
For the full analysis and detailed insights, you can read the report here and view the magic quadrant graphic here.

Market Status	Market Vendor
Leader	Optimizely
Leader	Storyteq
Leader	Sprinklr
Leader	Hubspot
Leader	Adobe
Visionary	Sitecore
Niche Player	CoSchedule
Niche Player	Contently
Niche Player	Upland
Challenger	Lytho
Challenger	Skyword

Report 2024

Here is a summary of the vendors featured in the Gartner magic quadrant 2024 report.
For the full analysis and detailed insights, you can read the report here and view the magic quadrant graphic here.

Market Status	Market Vendor
Leader	Optimizely
Leader	Storyteq
Leader	Sprinklr
Leader	Skyword
Leader	Sitecore
Niche Player	Contently
Niche Player	CoSchedule
Niche Player	Upland
Challenger	Adobe
Challenger	Acquia