Configure, Price and Quote Applications

The configure, price and quote (CPQ) applications market continues to evolve toward omnichannel solutions that support selling all types of goods and services. This Magic Quadrant evaluates 15 configure, price and quote applications to help buyers find the best one for their needs.

Market Definition

Gartner defines configure, price and quote (CPQ) applications as software that enables sales organizations to automate and optimize the creation of quotes and capture of orders.

A CPQ application is a sales tool that captures the new goods and services a customer wants to buy or the changes a customer wants to make to existing goods and services. While generally focused on assisted sales channels, CPQ capabilities such as product configuration and pricing must be shared with the self-service commerce channel. The new purchases and changes must be priced, and a binding contract must be formed with the customer before sending an order to downstream fulfilment systems.

Report 2025

Here is a summary of the vendors featured in the Gartner magic quadrant 2025 report.
For the full analysis and detailed insights, you can read the report here and view the magic quadrant graphic here.

Market Status	Market Vendor
Leader	Tacton
Leader	PROS
Leader	SAP
Leader	Salesforce (Salesforce Industries)
Leader	Oracle
Visionary	servicePath
Niche Player	Vendavo
Niche Player	Apparound
Niche Player	Epicor
Niche Player	CSG
Niche Player	Yagna iQ
Niche Player	Zilliant
Challenger	Bit2win
Challenger	Conga