Zoho

Market 2026

Below is a summary of the product and service markets, as defined by Gartner, in which this vendor was evaluated and positioned in 2026.

MQ Position	MQ Report
Niche Player	Analytics and Business Intelligence Platforms
Challenger	B2B Marketing Automation Platforms
Challenger	CRM Sales Platforms
Niche Player	Document Management

Market 2025

Below is a summary of the product and service markets, as defined by Gartner, in which this vendor was evaluated and positioned in 2025.

MQ Position	MQ Report
Niche Player	Analytics and Business Intelligence Platforms
Challenger	B2B Marketing Automation Platforms
Niche Player	CRM Customer Engagement Center
Challenger	Enterprise Low-Code Application Platforms
Visionary	Sales Force Automation Platforms

Market 2024

Below is a summary of the product and service markets, as defined by Gartner, in which this vendor was evaluated and positioned in 2024.

MQ Position	MQ Report
Niche Player	Analytics and Business Intelligence Platforms
Challenger	B2B Marketing Automation Platforms
Niche Player	CRM Customer Engagement Center
Challenger	Enterprise Low-Code Application Platforms
Visionary	Sales Force Automation Platforms