HubSpot

Market 2026

Below is a summary of the product and service markets, as defined by Gartner, in which this vendor was evaluated and positioned in 2026.

MQ Position	MQ Report
Leader	B2B Marketing Automation Platforms
Challenger	Content Marketing Platforms
Challenger	CRM Sales Platforms

Market 2025

Below is a summary of the product and service markets, as defined by Gartner, in which this vendor was evaluated and positioned in 2025.

MQ Position	MQ Report
Leader	B2B Marketing Automation Platforms
Leader	Content Marketing Platforms
Niche Player	Customer Success Management Platforms
Niche Player	Revenue Action Orchestration
Niche Player	Sales Force Automation Platforms

Market 2024

Below is a summary of the product and service markets, as defined by Gartner, in which this vendor was evaluated and positioned in 2024.

MQ Position	MQ Report
Leader	B2B Marketing Automation Platforms
Niche Player	CRM Customer Engagement Center
Niche Player	Sales Force Automation Platforms